Before I build anything, I zoom out, because the real problem is rarely that a business simply needs a new website. More often, the issue is deeper.
Conversions are low, positioning is unclear, the wrong audience is being attracted, or digital assets are not directly supporting revenue. What looks like a design problem is usually a strategy gap.
So I start by asking the right questions (book a strategy call to find out).
Only after clarity is established do we move into structure, design, development, and optimization. Strategy comes first, execution supports it, and performance sustains it.