Analyze Your Website

Most websites don't have a design problem. They have a structure problem.

The Website Structure Checklist (PDF) walks you through the same Diagnose, Map, Build, Hold framework I use to audit a client's site, so you can find what's quietly costing you leads, trust, and sales in under twenty minutes.

  • Answer 6 honest questions to see if your site is working, or just existing.
  • Find which of the 8 structural gaps your site is stuck in, and why it's costing you.
  • Score your site Red, Yellow, or Green, and know exactly what to fix first.
The Website Structure Checklist book cover
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What's Inside

The same lens I use to diagnose a website for a client.

Built on the Structure First philosophy: growth without structure eventually collapses.

The 4-Stage Framework

Diagnose, Map, Build, Hold: the exact process behind every website audit I run for a client.

The 8 Structural Gaps

From Offer Clarity to Conversion Tracking, mapped to the exact stage where each one takes root.

A Scored Self-Audit

Check your site against 8 items and see whether you land in the Red, Yellow, or Green zone.

Helping founders and organizations build websites that match their business and generate real results.