LAskill
Redesigning an EdTech Website Around the Student Journey
Overview
LAskill is a digital skills training organization helping students, professionals, and business owners acquire practical digital skills. As the organization expanded its programs and learning pathways, the website needed to evolve alongside the business.
- Industry: EdTech
- Services Provided: Website Redesign, SEO
The Challenge
The previous website no longer reflected how the organization operated.
Programs had expanded, new audiences were emerging, and visitors needed a clearer path from discovery to enrollment.
The challenge wasn’t simply improving the appearance of the website. The challenge was creating a digital platform that mirrored the learner journey and supported growth.
What I Discovered
During the audit, I identified three key opportunities:
- The learning pathways were not clearly represented.
- Visitors had to work too hard to understand available programs.
- The website structure did not support the organization’s evolving growth strategy.
The Strategy
The website was redesigned around the way prospective students make decisions.
Instead of organizing information around the institution, the structure was built around the learner.
Key improvements included:
- Simplified navigation
- Clear program pathways
- Improved calls-to-action
- Better content hierarchy
- SEO optimization for visibility
The Result
The redesigned website created a smoother experience for prospective learners and improved how the organization presented itself online.
Outcomes
- Increased enquiries
- Improved search visibility
- Clearer learning pathways
- Better alignment between the website and business goals
- Improved user experience
Key Lesson
A growing educational organization doesn’t need more pages. It needs a website that reflects how students discover, evaluate, and enroll in programs.
Visit LAskill →
